FTC Terms of Service
Last Updated: 12 February 2025
These FTC Compliance Terms (“FTC Terms”) supplement and are incorporated into the Content Rewards Creator Terms of Service and Brand Terms of Service. By participating in any Campaign on Content Rewards, both Creators and Brands agree to these FTC Terms in addition to the applicable Terms of Service. In the event of a conflict between these FTC Terms and the main Terms of Service regarding FTC compliance matters, these FTC Terms shall control.
1. PURPOSE AND SCOPE
1.1 Applicability: These FTC Terms apply to all Creators and Brands who create, submit, publish, or commission content in connection with any Campaign on Content Rewards, including but not limited to promotional content, endorsements, reviews, and user-generated content featuring Brand products or services.
1.2 Educational Nature: Content Rewards provides tools, templates, and guidance regarding FTC compliance for educational purposes only. Content Rewards does not provide legal advice and does not guarantee the compliance of any content created by Creators or commissioned by Brands.
1.3 Individual Responsibility: Each Creator and Brand is solely and individually responsible for ensuring that all content they create, commission, publish, or distribute complies with all applicable laws and regulations, including but not limited to the Federal Trade Commission Act, FTC Endorsement Guides (16 CFR Part 255), and any other federal, state, or local laws governing advertising and endorsements.
2. PLATFORM ROLE AND LIMITATIONS
2.1 No Pre-Approval: Content Rewards does not pre-approve content for FTC compliance. Content may be published immediately upon submission and may become publicly visible before any review occurs.
2.2 No Verification Obligation: Content Rewards has no obligation to verify, validate, or confirm the FTC compliance of any content submitted through the platform.
2.3 Right to Reject: Content Rewards and Brands reserve the right to reject any submission for non-compliance with these FTC Terms, including but not limited to failure to include required disclosures.
2.4 Platform Neutrality: Consistent with the platform neutrality provisions in the Creator Terms of Service (Section 19.6) and Brand Terms of Service (Section 24.4), Content Rewards does not monitor individual submissions for FTC compliance and is not liable for non-compliant content.
3. MATERIAL CONNECTION DEFINED
3.1 Definition: A “Material Connection” means any relationship between a Creator and a Brand that may affect the weight or credibility of the Creator’s endorsement or statement, including but not limited to:
(a) Monetary compensation or expectation of monetary compensation
(b) Free products, services, trials, or access
(c) Discounts, store credit, promotional codes, or giveaway entries
(d) Employment, business partnership, or family/personal relationships with the Brand
(e) Any other consideration of value provided or promised by the Brand
3.2 Campaign Participation: All content created and posted in connection with a Content Rewards Campaign constitutes a Material Connection requiring disclosure, as the Creator receives or expects to receive compensation based on performance metrics.
4. DISCLOSURE REQUIREMENTS
4.1 Mandatory Disclosure: A Creator must clearly and conspicuously disclose any Material Connection with a Brand when:
(a) The Creator receives or expects to receive compensation or anything of value in exchange for creating or publishing content
(b) The Creator expresses a personal opinion, recommendation, or endorsement of the Brand’s product or service
(c) The Creator makes statements that imply approval, benefit, or personal experience with the Brand’s product or service
(d) The Creator appears in video or audio content in a manner that personally connects the Creator to the endorsed content
(e) The Creator remixes, comments on, or adapts Brand content in a manner that suggests personal recommendation or endorsement
4.2 Disclosure Standards: All required disclosures must be:
(a) Clear and Conspicuous: Easily noticeable and understandable by ordinary consumers
(b) Unavoidable: Placed where consumers cannot miss them
(c) Proximate: Located in close proximity to the endorsement or claim
(d) Unambiguous: Using plain language that clearly communicates the commercial relationship
(e) Platform-Appropriate: Formatted according to the technical limitations and best practices of each distribution platform
4.3 Placement Requirements: Disclosures must be included:
(a) At the beginning of video or audio content (within the first 10 seconds if oral disclosure)
(b) At or near the top of written captions or descriptions
(c) On every platform where the content is published
(d) In every format in which the content appears (video, audio, caption, thumbnail, overlay)
(e) In a manner that does not require consumers to click, scroll, or take additional action to view
5. PLATFORM-SPECIFIC REQUIREMENTS
5.1 Short-Form Video Platforms (TikTok, Instagram Reels, YouTube Shorts):
(a) Oral disclosure of paid relationship within the first 10 seconds if Creator appears on camera or provides voiceover
(b) Text overlay disclosure visible for a sufficient duration
(c) Written disclosure in caption
(d) Use of platform-native paid partnership tools where available
5.2 Instagram (Feed, Stories, Reels):
(a) Activation of Instagram’s “Paid Partnership” tag where applicable
(b) Placement of “#Ad” or equivalent disclosure at or near the beginning of the caption
(c) Disclosure must not be buried among numerous hashtags
(d) Stories must include visible text overlay disclosure on each story frame containing promotional content
5.3 TikTok:
(a) Use of TikTok’s “Paid Partnership” or “Sponsored Content” disclosure toggle where available
(b) Oral and/or text overlay disclosure within the first 10 seconds
(c) Written disclosure in video description
(d) Compliance with TikTok’s Branded Content Policy
5.4 YouTube (Long-Form and Shorts):
(a) Oral disclosure in the video content
(b) Written disclosure in video description
(c) Activation of YouTube’s paid promotion checkbox
(d) Caption file disclosure where captions are provided
(e) Disclosure in video thumbnail if Creator’s image appears or content is promotion-focused
5.5 X (formerly Twitter):
(a) “#Ad” or “Paid by [Brand Name]” disclosure must appear in the primary post text
(b) Disclosure must be visible without expanding the post
(c) Disclosure must not rely solely on profile bio or pinned posts
5.6 Threads:
(a) “#Ad” or equivalent disclosure at or near the beginning of the post text
(b) Disclosure must be visible without expanding the post
(c) Use of any platform-native paid partnership tools as they become available
5.7 For any social media platform not specifically listed above, Creators must apply the general disclosure standards in Section 4.2 and placement requirements in Section 4.3, using platform-native paid partnership or sponsorship tools where available.
6. ACCEPTABLE DISCLOSURE LANGUAGE
6.1 Compliant Disclosures: The following disclosures satisfy the requirements of these FTC Terms when used appropriately:
(a) “#Ad”
(b) “Paid partnership with [Brand Name]”
(c) “I was paid to post this”
(d) “Sponsored by [Brand Name]”
(e) “Advertisement”
(f) “[Brand Name] paid me to create this content”
6.2 Non-Compliant Disclosures: The following do NOT satisfy the disclosure requirements of these FTC Terms:
(a) “#Collab” or “#Collaboration”
(b) “#Sp” or “#Spon”
(c) Merely tagging the Brand’s social media account without additional context
(d) Disclosures buried in extensive lists of hashtags
(e) Vague terms such as “partnership” or “thanks to [Brand]” without clarification
(f) Disclosures placed at the end of long captions or descriptions
(g) Disclosures visible only in comments or replies
(h) Disclosures that require clicking “more” or expanding truncated text to view
7. BRAND RESPONSIBILITIES
7.1 Shared Responsibility: Under FTC regulations, Brands share responsibility for ensuring that sponsored content includes proper disclosures. Brands may not instruct, encourage, or pressure Creators to omit required FTC disclosures.
7.2 Campaign Requirements: Brands should include FTC disclosure expectations in their Campaign Requirements within the Content Rewards platform. Campaign briefs that instruct Creators to hide, minimize, or omit required disclosures violate these FTC Terms.
7.3 Monitoring Obligation: Brands have a reasonable obligation to monitor Creator content for compliance with FTC disclosure requirements. If a Brand becomes aware that a Creator’s content lacks required disclosures, the Brand should request revision or notify Content Rewards.
7.4 Brand Content and Claims: Brands are solely responsible for ensuring that any product claims, testimonials, or marketing materials provided to Creators are truthful, substantiated, and comply with applicable FTC guidelines. Content Rewards does not verify the accuracy of Brand-provided claims or materials.
7.5 Consequences: Brands that systematically instruct Creators to omit disclosures, provide misleading claims for Creators to repeat, or otherwise facilitate FTC non-compliance may face Campaign removal, account suspension, or termination under the Brand Terms of Service.
8. CONSEQUENCES OF NON-COMPLIANCE
8.1 Content Rejection: Failure to comply with the disclosure requirements set forth in these FTC Terms may result in rejection of the non-compliant submission and forfeiture of payment for that submission.
8.2 Repeated Violations: Repeated or egregious violations of these FTC Terms may result in account suspension, removal from Content Rewards, or referral to appropriate regulatory authorities if legally required.
8.3 No Platform Liability: Non-compliance with FTC regulations is the sole responsibility of the Creator and/or Brand. Consequences imposed by regulatory authorities, social media platforms, or third parties arising from non-compliant content are not the responsibility of Content Rewards. Indemnification obligations under the Creator Terms of Service (Section 24) and Brand Terms of Service (Section 28) apply.
9. LEGAL AND REGULATORY FRAMEWORK
9.1 Governing Regulations: These FTC Terms are designed to facilitate compliance with:
(a) Federal Trade Commission Act, 15 U.S.C. Section 45
(b) FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255 (as amended)
(c) FTC publication “Disclosures 101 for Social Media Influencers”
(d) FTC publication “What People Are Asking: Endorsement Guides FAQs”
(e) Any other applicable federal, state, or local advertising regulations
9.2 Changes in Law: Content Rewards reserves the right to modify these FTC Terms at any time to reflect changes in applicable law or FTC guidance. Continued participation after such modifications constitutes acceptance of the updated Terms.
9.3 No Legal Advice: Nothing in these FTC Terms constitutes legal advice. Creators and Brands are encouraged to consult with qualified legal counsel regarding their obligations under federal and state advertising laws.
10. GENERAL PROVISIONS
10.1 Severability: If any provision of these FTC Terms is found to be unenforceable or invalid, the remaining provisions will continue in full force and effect.
10.2 Incorporation: These FTC Terms are incorporated into and form part of the Content Rewards Creator Terms of Service and Brand Terms of Service. Provisions of the main Terms of Service regarding dispute resolution (Creator TOS Section 21; Brand TOS Section 25), governing law (Creator TOS Section 26; Brand TOS Section 29), and indemnification (Creator TOS Section 24; Brand TOS Section 28) apply to these FTC Terms.
10.3 Waiver: Failure by Content Rewards to enforce any provision of these FTC Terms does not constitute a waiver of that provision or any other provision.
ACKNOWLEDGMENT
By participating in any Campaign on Content Rewards, you acknowledge that:
(a) You have read and understood these FTC Compliance Terms
(b) You are solely responsible for ensuring your content complies with all applicable FTC regulations and advertising laws
(c) All content created in connection with a Content Rewards Campaign constitutes a Material Connection requiring disclosure
(d) You understand that non-compliance may result in rejection, loss of payment, and account action
(e) Brands share responsibility for FTC compliance and may not instruct Creators to omit required disclosures
(f) Content Rewards does not pre-approve content for FTC compliance and is not liable for non-compliant content
(g) You will not hold Content Rewards liable for any regulatory action resulting from non-compliant content
Last Updated: February 2026
Content Rewards Inc. | State of California
These FTC Compliance Terms (“FTC Terms”) supplement and are incorporated into the Content Rewards Creator Terms of Service and Brand Terms of Service. By participating in any Campaign on Content Rewards, both Creators and Brands agree to these FTC Terms in addition to the applicable Terms of Service. In the event of a conflict between these FTC Terms and the main Terms of Service regarding FTC compliance matters, these FTC Terms shall control.
1. PURPOSE AND SCOPE
1.1 Applicability: These FTC Terms apply to all Creators and Brands who create, submit, publish, or commission content in connection with any Campaign on Content Rewards, including but not limited to promotional content, endorsements, reviews, and user-generated content featuring Brand products or services.
1.2 Educational Nature: Content Rewards provides tools, templates, and guidance regarding FTC compliance for educational purposes only. Content Rewards does not provide legal advice and does not guarantee the compliance of any content created by Creators or commissioned by Brands.
1.3 Individual Responsibility: Each Creator and Brand is solely and individually responsible for ensuring that all content they create, commission, publish, or distribute complies with all applicable laws and regulations, including but not limited to the Federal Trade Commission Act, FTC Endorsement Guides (16 CFR Part 255), and any other federal, state, or local laws governing advertising and endorsements.
2. PLATFORM ROLE AND LIMITATIONS
2.1 No Pre-Approval: Content Rewards does not pre-approve content for FTC compliance. Content may be published immediately upon submission and may become publicly visible before any review occurs.
2.2 No Verification Obligation: Content Rewards has no obligation to verify, validate, or confirm the FTC compliance of any content submitted through the platform.
2.3 Right to Reject: Content Rewards and Brands reserve the right to reject any submission for non-compliance with these FTC Terms, including but not limited to failure to include required disclosures.
2.4 Platform Neutrality: Consistent with the platform neutrality provisions in the Creator Terms of Service (Section 19.6) and Brand Terms of Service (Section 24.4), Content Rewards does not monitor individual submissions for FTC compliance and is not liable for non-compliant content.
3. MATERIAL CONNECTION DEFINED
3.1 Definition: A “Material Connection” means any relationship between a Creator and a Brand that may affect the weight or credibility of the Creator’s endorsement or statement, including but not limited to:
(a) Monetary compensation or expectation of monetary compensation
(b) Free products, services, trials, or access
(c) Discounts, store credit, promotional codes, or giveaway entries
(d) Employment, business partnership, or family/personal relationships with the Brand
(e) Any other consideration of value provided or promised by the Brand
3.2 Campaign Participation: All content created and posted in connection with a Content Rewards Campaign constitutes a Material Connection requiring disclosure, as the Creator receives or expects to receive compensation based on performance metrics.
4. DISCLOSURE REQUIREMENTS
4.1 Mandatory Disclosure: A Creator must clearly and conspicuously disclose any Material Connection with a Brand when:
(a) The Creator receives or expects to receive compensation or anything of value in exchange for creating or publishing content
(b) The Creator expresses a personal opinion, recommendation, or endorsement of the Brand’s product or service
(c) The Creator makes statements that imply approval, benefit, or personal experience with the Brand’s product or service
(d) The Creator appears in video or audio content in a manner that personally connects the Creator to the endorsed content
(e) The Creator remixes, comments on, or adapts Brand content in a manner that suggests personal recommendation or endorsement
4.2 Disclosure Standards: All required disclosures must be:
(a) Clear and Conspicuous: Easily noticeable and understandable by ordinary consumers
(b) Unavoidable: Placed where consumers cannot miss them
(c) Proximate: Located in close proximity to the endorsement or claim
(d) Unambiguous: Using plain language that clearly communicates the commercial relationship
(e) Platform-Appropriate: Formatted according to the technical limitations and best practices of each distribution platform
4.3 Placement Requirements: Disclosures must be included:
(a) At the beginning of video or audio content (within the first 10 seconds if oral disclosure)
(b) At or near the top of written captions or descriptions
(c) On every platform where the content is published
(d) In every format in which the content appears (video, audio, caption, thumbnail, overlay)
(e) In a manner that does not require consumers to click, scroll, or take additional action to view
5. PLATFORM-SPECIFIC REQUIREMENTS
5.1 Short-Form Video Platforms (TikTok, Instagram Reels, YouTube Shorts):
(a) Oral disclosure of paid relationship within the first 10 seconds if Creator appears on camera or provides voiceover
(b) Text overlay disclosure visible for a sufficient duration
(c) Written disclosure in caption
(d) Use of platform-native paid partnership tools where available
5.2 Instagram (Feed, Stories, Reels):
(a) Activation of Instagram’s “Paid Partnership” tag where applicable
(b) Placement of “#Ad” or equivalent disclosure at or near the beginning of the caption
(c) Disclosure must not be buried among numerous hashtags
(d) Stories must include visible text overlay disclosure on each story frame containing promotional content
5.3 TikTok:
(a) Use of TikTok’s “Paid Partnership” or “Sponsored Content” disclosure toggle where available
(b) Oral and/or text overlay disclosure within the first 10 seconds
(c) Written disclosure in video description
(d) Compliance with TikTok’s Branded Content Policy
5.4 YouTube (Long-Form and Shorts):
(a) Oral disclosure in the video content
(b) Written disclosure in video description
(c) Activation of YouTube’s paid promotion checkbox
(d) Caption file disclosure where captions are provided
(e) Disclosure in video thumbnail if Creator’s image appears or content is promotion-focused
5.5 X (formerly Twitter):
(a) “#Ad” or “Paid by [Brand Name]” disclosure must appear in the primary post text
(b) Disclosure must be visible without expanding the post
(c) Disclosure must not rely solely on profile bio or pinned posts
5.6 Threads:
(a) “#Ad” or equivalent disclosure at or near the beginning of the post text
(b) Disclosure must be visible without expanding the post
(c) Use of any platform-native paid partnership tools as they become available
5.7 For any social media platform not specifically listed above, Creators must apply the general disclosure standards in Section 4.2 and placement requirements in Section 4.3, using platform-native paid partnership or sponsorship tools where available.
6. ACCEPTABLE DISCLOSURE LANGUAGE
6.1 Compliant Disclosures: The following disclosures satisfy the requirements of these FTC Terms when used appropriately:
(a) “#Ad”
(b) “Paid partnership with [Brand Name]”
(c) “I was paid to post this”
(d) “Sponsored by [Brand Name]”
(e) “Advertisement”
(f) “[Brand Name] paid me to create this content”
6.2 Non-Compliant Disclosures: The following do NOT satisfy the disclosure requirements of these FTC Terms:
(a) “#Collab” or “#Collaboration”
(b) “#Sp” or “#Spon”
(c) Merely tagging the Brand’s social media account without additional context
(d) Disclosures buried in extensive lists of hashtags
(e) Vague terms such as “partnership” or “thanks to [Brand]” without clarification
(f) Disclosures placed at the end of long captions or descriptions
(g) Disclosures visible only in comments or replies
(h) Disclosures that require clicking “more” or expanding truncated text to view
7. BRAND RESPONSIBILITIES
7.1 Shared Responsibility: Under FTC regulations, Brands share responsibility for ensuring that sponsored content includes proper disclosures. Brands may not instruct, encourage, or pressure Creators to omit required FTC disclosures.
7.2 Campaign Requirements: Brands should include FTC disclosure expectations in their Campaign Requirements within the Content Rewards platform. Campaign briefs that instruct Creators to hide, minimize, or omit required disclosures violate these FTC Terms.
7.3 Monitoring Obligation: Brands have a reasonable obligation to monitor Creator content for compliance with FTC disclosure requirements. If a Brand becomes aware that a Creator’s content lacks required disclosures, the Brand should request revision or notify Content Rewards.
7.4 Brand Content and Claims: Brands are solely responsible for ensuring that any product claims, testimonials, or marketing materials provided to Creators are truthful, substantiated, and comply with applicable FTC guidelines. Content Rewards does not verify the accuracy of Brand-provided claims or materials.
7.5 Consequences: Brands that systematically instruct Creators to omit disclosures, provide misleading claims for Creators to repeat, or otherwise facilitate FTC non-compliance may face Campaign removal, account suspension, or termination under the Brand Terms of Service.
8. CONSEQUENCES OF NON-COMPLIANCE
8.1 Content Rejection: Failure to comply with the disclosure requirements set forth in these FTC Terms may result in rejection of the non-compliant submission and forfeiture of payment for that submission.
8.2 Repeated Violations: Repeated or egregious violations of these FTC Terms may result in account suspension, removal from Content Rewards, or referral to appropriate regulatory authorities if legally required.
8.3 No Platform Liability: Non-compliance with FTC regulations is the sole responsibility of the Creator and/or Brand. Consequences imposed by regulatory authorities, social media platforms, or third parties arising from non-compliant content are not the responsibility of Content Rewards. Indemnification obligations under the Creator Terms of Service (Section 24) and Brand Terms of Service (Section 28) apply.
9. LEGAL AND REGULATORY FRAMEWORK
9.1 Governing Regulations: These FTC Terms are designed to facilitate compliance with:
(a) Federal Trade Commission Act, 15 U.S.C. Section 45
(b) FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255 (as amended)
(c) FTC publication “Disclosures 101 for Social Media Influencers”
(d) FTC publication “What People Are Asking: Endorsement Guides FAQs”
(e) Any other applicable federal, state, or local advertising regulations
9.2 Changes in Law: Content Rewards reserves the right to modify these FTC Terms at any time to reflect changes in applicable law or FTC guidance. Continued participation after such modifications constitutes acceptance of the updated Terms.
9.3 No Legal Advice: Nothing in these FTC Terms constitutes legal advice. Creators and Brands are encouraged to consult with qualified legal counsel regarding their obligations under federal and state advertising laws.
10. GENERAL PROVISIONS
10.1 Severability: If any provision of these FTC Terms is found to be unenforceable or invalid, the remaining provisions will continue in full force and effect.
10.2 Incorporation: These FTC Terms are incorporated into and form part of the Content Rewards Creator Terms of Service and Brand Terms of Service. Provisions of the main Terms of Service regarding dispute resolution (Creator TOS Section 21; Brand TOS Section 25), governing law (Creator TOS Section 26; Brand TOS Section 29), and indemnification (Creator TOS Section 24; Brand TOS Section 28) apply to these FTC Terms.
10.3 Waiver: Failure by Content Rewards to enforce any provision of these FTC Terms does not constitute a waiver of that provision or any other provision.
ACKNOWLEDGMENT
By participating in any Campaign on Content Rewards, you acknowledge that:
(a) You have read and understood these FTC Compliance Terms
(b) You are solely responsible for ensuring your content complies with all applicable FTC regulations and advertising laws
(c) All content created in connection with a Content Rewards Campaign constitutes a Material Connection requiring disclosure
(d) You understand that non-compliance may result in rejection, loss of payment, and account action
(e) Brands share responsibility for FTC compliance and may not instruct Creators to omit required disclosures
(f) Content Rewards does not pre-approve content for FTC compliance and is not liable for non-compliant content
(g) You will not hold Content Rewards liable for any regulatory action resulting from non-compliant content
Last Updated: February 2026
Content Rewards Inc. | State of California